The retail chain "ATB-Market" has launched a new private label brand "Day by Day," according to the company's press service.
"Every day, ATB customers choose products that become an integral part of their lives, and the name 'Day by Day' symbolizes this continuous support and attention to the needs of consumers. It is important for us that the 'Day by Day' brand is associated not only with quality and savings but also evokes a sense of daily care and positive emotions," says Alexey Yuryev, the marketing director of "ATB-Market," as quoted by the press service.
Products under the "Day by Day" brand are already available on the shelves of ATB stores. They cover almost all categories of goods (napkins, soap, shampoos and other hygiene products, tea, sweets, dairy products, etc.).
The new brand has become the fourth private label of the ATB retail chain.
The press service specifies that the new brand "Day by Day" is positioned in the price range between the budget brand "Smart Choice" and the brand "Own Line," which offers products in the mid-plus segment. The premium segment of products in the largest domestic retail chain is represented by the brand "De Luxe Foods & Goods Selected."
It is reported that today, the private label products of ATB account for about one-third of the overall assortment in stores. They are manufactured on behalf of ATB, and strict quality requirements are enforced, monitored by the company's own laboratory. Products undergo testing for all organoleptic indicators.
The "ATB" corporation is a union of major Ukrainian enterprises engaged in various business sectors, including retail, asset management, food production and sales, as well as services in the sports and recreation sector. More than 70,000 people are employed in its enterprises.
As of the end of 2023, ATB paid 25.06 billion UAH in taxes and fees. Despite the negative factors caused by the war, this figure exceeded the financial results of 2022 (20.44 billion UAH) by 4.62 billion UAH.
As of July 15, 2024, the retail network of the corporation consists of 1,228 stores, compared to 1,316 stores in January 2022.