Meduza has canceled advertisements featuring footage of the war in Ukraine.

The corresponding message was published on the website Meduza on Sunday, February 2.

Meduza and Lure Apologize

Meduza stated that the campaign aims to inform "about the Kremlin's attempts to silence the editorial team," and it features "photos and videos taken in Ukraine during the war."

"From the first day of the full-scale invasion, the war has been at the forefront of Meduza's coverage. The overwhelming majority of our articles are dedicated to the war. We condemn this criminal and violent invasion, hold Russia completely responsible for initiating the war, and are doing everything in our power to help bring it to an end," the Russian publication assured.

Meduza also mentioned that the content for the video was carefully selected in full compliance with legal requirements. However, the publication acknowledged that the video included images of Ukrainians who did not give permission for such publication.

"This was a mistake, and we deeply regret it. We apologize to everyone negatively affected by our advertising campaign," the statement from the publication read.

Meanwhile, the Berlin agency Lure also announced on its Instagram page that the campaign has been terminated.

"We sincerely apologize to the people of Ukraine for any pain our campaign may have caused. It was never our intention to exploit suffering; we sought to remain in solidarity with Ukraine and support independent journalism that challenges Russian propaganda," Lure's statement also noted.

Previously, we reported that the Russian publication Meduza launched an advertising campaign using photos of those affected by the war in Ukraine.

As a reminder, according to information published by Meduza, among the Russian elites, disappointment is growing with Vladimir Putin's strategy in the war against Ukraine.